Hi Rescripted Partner Community!

Plot twist… Abby here, Rescripted CEO, taking over Emily’s "From the Content Meeting" this week! I spent Monday and Tuesday at the Glossy Beauty x Wellness Summit in Napa, thanks to our Director of Partner Content, Emmy, who suggested I attend. A beauty conference in Napa? Twist my arm! Beauty is a passion of mine, and I went not only for the samples (jkjk) but to explore Rescripted’s beauty thesis: beauty is health, and health is beauty.

In today’s age of personalized health, beauty should be customized to a woman’s unique stage in her reproductive journey—whether it’s balancing hormonal changes during her follicular phase, managing hair thinning with PCOS, or navigating safe products during pregnancy. Our mission is to support women feeling great on the outside by addressing what’s happening on the inside.

Here are highlights from my favorite speakers on effective beauty product marketing:

Denee Pearson, Global Brand President, NYX Professional Makeup

  • “When Gen Z feels nothing, they do nothing.” Gen Z demands authenticity, values-driven branding, and personalized experiences. On virality, Denee advises, “Stop trying to go viral; be authentic.” She distinguishes being on the moment (e.g., Brat Summer) from of the zeitgeist (e.g., skin cycling).
  • NYX’s “edutainment” approach, combining makeup education with entertainment, resonates deeply with us, as it mirrors what we aim for with our social video content at Rescripted. The resonant storytelling from our creators Julia, Allegra, and Adelaide is exactly what Denee emphasized.

Amanda Nusz, SVP, Merchandising, Essentials & Beauty, Target

  • Amanda’s wellness stats stole my heart: 82% of Millennial and Gen Z Target shoppers prioritize wellness, 1,000+ new wellness products hit Target this year (gut health is huge!), and 50% of Target’s 30M weekly guests buy a self-care item.
  • Target shoppers crave newness and delight—a lot like the Rescripted community vis-à-vis content! Amanda compared January 1st to their Super Bowl. Same, SAME! Put us in, Coach!

Grace Ray, CEO, Cecred

  • Grace, CEO of Cecred, Beyonce’s new hair brand, shared how Cecred is rooted in acceptance. The salon experience feels like a warm hug, making you feel not just beautiful but truly accepted. Beyonce, Grace, and team wanted to make this brand feel like a salon experience—that you can buy on the internet.
  • During R&D, Cecred sourced tresses globally, embedding inclusivity in the brand. Grace discussed hair loss as a quiet, emotional issue that is so common that maybe it shouldn’t be so quiet and emotional—and how they’ve infused attitude and education into Cecred to address this.

As always, thanks for reading! Let me know your thoughts (abby@rescripted.com) —Emily will be back next week 😊

XO Abby