Happy Friday!

We’re thrilled to share some exciting updates with you this week. 2025 is already off to a phenomenal start, and the numbers are speaking for themselves:

  • Direct traffic has skyrocketed by 39% in just the last week. We believe this reflects how much people are craving science-backed information that truly speaks to them—not over their heads. Especially with everything going on in the country this year, our audience is turning to trusted sources like Rescripted for clarity and connection.
  • Page views are significantly up, week over week.
  • Engagement rates across Instagram and TikTok have climbed to an impressive 7.7%. This is proof that our posts are resonating and sparking meaningful conversations.

What’s the Deal with Castor Oil?
Castor oil has been a hot topic in the wellness world for ages, but lately, we’ve been seeing a surprising amount of keyword traction related to castor oil for fertility. Curious? Same here.

Turns out, there’s even a fertility-specific castor oil kit by Fertilica designed to support reproductive health. Who knew?Check it out for yourself here and let us know what you think—fad or fertility game-changer?

Kristyn’s IVF Baby: Perfect Timing
The birth of Kristyn’s third IVF baby couldn’t have come at a more perfect time—just weeks before Maternal Health Awareness Day last week. Unsurprisingly, the post documenting this moment took off on Instagram.See what all the buzz was about here.

It’s moments like these that remind us why we do what we do.

Abby’s Inspiring SFMF Experience
Last week, Abby had an incredibly inspiring time at the Society for Maternal-Fetal Medicine (SFMF) conference in Denver. She met with companies like Mirvie, Thermo Fisher, Abrysvo, and Zurzuve, which meant so much to her as someone who has personally experienced challenges like preeclampsia, pre-term birth, and hemorrhage. It’s amazing to see so many innovative minds coming together to improve maternal health.

Here’s to another week of growth, wellness trends, and making an impact in the health space.

Until next week,