Happy New Year! (Is it still appropriate to say that? We’re saying it anyway.) 

We’re so excited to step into 2025 with all of you. This year, we’re committed to continuing to grow, innovate, and collaborate with our incredible partners to bring meaningful content and campaigns to life. Thank you for being part of our journey—we can’t wait to see what we’ll accomplish together this year!

Now, let’s dive into what’s been happening over here:

Highest Growth Articles
Our SEO strategy continues to pay off, with two more search positions gained recently—proof that persistence and great content make a difference! Here are the two articles that have been soaring in search rankings:

If you haven’t read them yet, give them a click and see why they’re climbing!

Fertility Marketing Trends: A Head-Scratcher
A trend we’ve noticed this year: fertility clinics leaning heavily into lower-funnel marketing tactics. As a team, we’re scratching our heads a bit. We all know it takes consumers seeing an ad around seven times before taking action, right? So why are fertility clinics treating their services—life-changing ones, no less—like an impulse purchase? It feels a little too much like comparing a major health decision to the skincare ads I see all over Instagram (shoutout to Rhode for finally getting me to click "buy," though).

What do you think? Should fertility clinics shift their strategies to align more with their high-consideration services? Let us know what you think on Linkedin, and please, fill me in if I’m missing any nuance!

Here’s to another week of growing, learning, and occasionally wondering how many times I need to see an ad before it really sticks.

Until next week,