Hi Rescripted Partner Community!

Welcome back to another edition of *From the Content Meeting*! I’m Emily McCarty, Rescripted’s Account Executive, and each week I share insights, observations, and questions from our team as we explore media, content, and women’s health & wellness consumers. I love hearing from all of you, so please don’t hesitate to ping me with your feedback, thoughts, or any burning questions you’d like to discuss.

Here’s what’s been on my mind lately: 

1.  We’ve been busy making exciting changes to our podcast From First Period to Last Period! After a year of experimenting with mini-seasons, we realized that while each season was valuable to specific groups (PCOS, endometriosis, etc.), the niche topics didn’t quite resonate with our broader audience. So, we’re shifting the format! We’re thrilled to welcome Dr. Stephanie Marshall Thompson, a double board-certified REI and OB-GYN, as our new co-host. The revamped show will feature more community-focused content, with weekly segments like:  

  • Real-life women’s healthcare stories

  • Health & wellness advice (with insights from our expert partners)  

  • Women’s health in the wild (covering timely news stories)  

  • Product or service of the week

We’re also improving our production quality by switching to Zencaster, allowing us to better edit and distribute content, including on YouTube! The goal is to create a more dynamic, relatable experience for our listeners—and we’re really excited about this new direction. Stay tuned for more!

2.  As we continue to develop and refine our content strategy, we’ve honed in on a few key themes that are really resonating with our community. These are the categories that have really been outperforming for us as of late:

  • #5: Healthy Lifestyles (think skincare, makeup prods, and household items that won’t give you cancer)

  • #4: Pregnancy Loss

  • #3: Endometriosis

  • #2: Menstrual Health

  • Can you guess what #1 is? I’ll give you a hint: it’s not infertility, even though Rescripted was founded by two self-described “pissed off IVF moms”. Ping me if you’re curious!

We’ve seen great engagement around these topics, and we’re eager to keep creating content that aligns with what matters most to our audience. If you have insights or tips to share around these categories, I’d love to hear them!

3. We’re diving deep into TikTok lately, and one thing we’ve noticed is how critical posting times are to engaging your audience. What works for one platform doesn’t always translate to another. For example, popular sounds on TikTok don’t always carry over well to Instagram—audiences have different expectations and behaviors on each app. It’s all about understanding your audience’s patterns and preferences. We’re continually testing and learning from these platforms to better connect with our community.

That’s all for now! As always, I’d love to hear your thoughts, ideas, or any questions you’re grappling with in the world of media, content and women’s health.

 

Talk to you next week!

 XO,  

Emily