Hi Rescripted Partner Community!

Welcome back to another edition of From the Content Meeting! Every week, I love sharing what’s inspiring and driving the Rescripted team as we navigate women’s health & wellness content. This week is no exception—there have been some incredible stories and milestones worth celebrating, and I’m excited to dive in with you.

Here’s what’s been on my mind lately:

  1. RESOLVE’s Night of Hope
    Our co-founder and Chief Creative Officer Kristyn attended RESOLVE’s Night of Hope on Tuesday, and it was an inspiring and emotional evening. One standout moment was a talk by Corinn O’Brian, founder of Fight for Alabama Families. Corinn courageously shared her story of miscarrying during the same week that news broke about the University of Alabama pausing IVF services. This moment was a reminder of why we’re so passionate about fighting for reproductive rights and access.

  2. Humble Brag Alert: Video Ads Win!
    Our video ads have been performing incredibly well, with an average click-through rate of 6%! This is well above the industry average, and we’re thrilled to see our content resonating with our audience. If you’re curious about what’s working, check out this visual breakdown featuring our partners, Ritual, Fairfax Egg Bank, and EU Natural.

  3. Endometriosis Awareness Through Storytelling
    This week, we had the privilege of recording an interview with Olympic gold medalist Tara Lapinsky, where she opened up about her journey with endometriosis, highlighting the often 7-10 year journey to being diagnosed. Additionally, she emphasized the importance of advocating for your health and finding a doctor or specialist who listens. Watch the interview here.

As someone who personally lives with endo, I found her story incredibly validating. It’s a powerful reminder that no one is alone in this journey—and that sharing these experiences has the ability to connect and empower others in profound ways.

That’s all for now! As always, I’d love to hear your thoughts, ideas, or any questions you’re grappling with in the world of media, content marketing, and women’s health.

Talk to you next week!